There are a few things to consider when making an online purchase however. Keeping our financial and personal information safe is probably the foremost concern to online shoppers. The first rule is to ensure you are indeed shopping via a secure site and the easiest way to do this is simply to glace over at the address bar when you're on the page that asks for your personal information and make sure you are looking at https//: as the (s) is the part of the address that tells you that you are about to divulge your credit card or other information over a secure site.